Content Strategy · Email · Social · Editorial

SelectedWork

Campaign craft at the asset level — the decks, emails, social programs, and long-form writing behind the strategy.

Email Campaigns

Lifecycle · Acquisition · Retention

Onboarding, promotional, and reminder flows built for loyalty enrollment and participant acquisition. Click any campaign to enlarge.

The Wash Laundry onboarding email for the loyalty program
The Wash Laundry — loyalty program onboarding
Baddies in Tech promotional and educational outreach email
Baddies in Tech — participant acquisition outreach
Baddies in Tech reminder email to Buildathon participants
Baddies in Tech — Buildathon participant reminder

Content & Design

Decks · One-Pagers · Social

Writing

Editorial · Health & Longevity

Long-form editorial written for SecureSeniorConnections — translating research on aging, health equity, and social connection into content that drives member engagement.