Integrated Marketing · Sponsorship & Experiential · AI-Enabled Strategy

SydneyCodrington

I build B2B campaigns that put brands on the biggest stages in the world — from the Las Vegas Sphere to the FIFA World Cup — and turn attention into pipeline.

Senior Manager, Marketing Activation — Verizon Business NYC / NJ Metro MBA, Marketing
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The Story So Far

Ch. 01 — Career
Now

Verizon Business

Senior Manager, Marketing Activation

Owner of B2B channel strategy across paid social, programmatic, display, and experiential. Leads sports sponsorship activation strategy for the NHL and NASCAR, marketing for enterprise verticals including manufacturing and distribution, and Public Sector marketing spanning Federal and Verizon Frontline — plus channel activation for an AI agent partnership launch and the FIFA World Cup 2026 athlete influencer program.

$15M
Pipeline influenced
Before

Marriott International

Digital Merchandising — Loyalty & Travel

Drove digital merchandising strategy for one of the world's largest loyalty programs, leading a three-person team across operations and campaign management to grow membership at scale.

85%
Loyalty membership growth
Before

UBS & T. Rowe Price

Digital Experience — Financial Services

Sharpened digital experience and content strategy inside two of the most regulated, detail-obsessed categories in marketing — where precision, compliance, and clarity are the price of entry.

2
Global financial brands
The Start

BBDO Worldwide

Account Management — ExxonMobil

Agency-side foundations on a flagship global account: integrated campaign delivery, client leadership, and a retention program that proved marketing could move loyalty numbers, not just impressions.

48%
Retention lift

The Marquee Work

Ch. 02 — Sponsorship & Experiential

Public Sector · Experiential

The Sphere

Activation strategy for Verizon Frontline at the most talked-about venue in live entertainment — tiered strategic windows, earned media moments, and a month-long narrative arc around a marquee takeover.

Motorsport · Partnership

NASCAR × Team Penske

B2B channel activation around Team Penske and Joey Logano — translating race-day equity into enterprise brand awareness and demand.

Global · Athlete Strategy

FIFA World Cup 2026

Athlete influencer strategy for the biggest sporting event on earth, spanning legends and rising stars — from Tim Howard and David Beckham to Alyssa and Gisele Thompson.

League · Competitive Intel

NHL & Beyond

League-level sponsorship activation plus a full competitive analysis of AT&T and T-Mobile sponsorship portfolios across golf, tennis, NFL, motorsports, and soccer — turning the landscape into strategy.

The AI Practice

Ch. 03 — Practitioner · Launcher

Most marketers talk about AI. I use it daily and have launched it publicly — the operator's view and the campaigner's view at once.

  • PractitionerA daily AI-powered research and production workflow built on Claude, Gemini, and NotebookLM — from executive briefings to campaign development and competitive analysis.
  • LauncherChannel activation for Verizon's AI agent partnership launch: 2.9M impressions at a 32% CTR.
  • AppliedAI-assisted strategy across live portfolios — sponsorship competitive intelligence, vertical campaign planning for manufacturing and distribution, and Public Sector activation calendars.

Case Studies

Ch. 04 — Proof

AI Agent Partnership Launch

Verizon Business

Owned channel strategy for a first-of-its-kind AI agent partnership launch — orchestrating paid social, programmatic, and display against an enterprise audience that is famously hard to move. The result: breakout engagement well above category benchmarks and a measurable lift in brand perception.

2.9MImpressions
32%Click-through rate
35%Brand awareness lift

B2B Demand Engine

Verizon Business

Built and optimized an always-on B2B channel program connecting top-of-funnel reach to real revenue — proving experiential and digital channels can carry a demand number, not just a brand one.

180+MQLs generated
38%MQL-to-SQL conversion
$4.1MBooked revenue

Loyalty at Scale

Marriott International

Led digital merchandising for a global loyalty program while managing a three-person team — turning on-property and digital touchpoints into a membership growth machine.

85%Membership growth
3Direct reports led